Discover watches.
Considered details.

Exceptional watches. The people behind them.
The details that make them matter.

Discover WATCH on Instagram

On Instagram. Open to collaboration.

Local time

The perspective

01 · WATCH

There is always
more to a watch.

An independent perspective on watchmaking, design and collecting.

Discover what makes each watch special.

WATCH shares remarkable watches, the details that make them special and the stories behind their design. From well-known brands to independent watchmakers.

Follow on Instagram

In focus

  • Fine watchmaking

    Hand-finished movements, thoughtful complications and the small decisions that reveal how a watch is made.

  • Independent minds

    The watchmakers who follow their own ideas — and the character they bring to every piece.

  • New discoveries

    New releases, overlooked references and unexpected details that deserve a second look.

  • Collecting culture

    The stories behind a reference, the appeal of a particular era and the reasons certain watches stay with us.

A considered collaboration

02 · Partnerships

Your story.
Our perspective.

For watch brands, retailers and independent makers. A place to introduce your work to people who share an interest in it.

Discuss a partnership

    Posts & Carousels

    A closer look
    at your watch.

    Introduce your brand to our audience through an Instagram post or carousel, using the images you provide.

    • Feed visibilityA place on the WATCH feed
    • Room for detailMultiple images in one post

    Reels & Stories

    Some details
    deserve movement.

    Share your videos as Reels, or your photos and videos as Stories, with our Instagram audience. All content is provided by you and published on WATCH.

    • Direct linksFrom Stories to your website
    • 24-hour presenceA focused window in Stories

    Highlights

    Your story.
    A longer presence.

    Keep Stories featuring your brand in the WATCH profile Highlights for an agreed period, giving visitors more time to discover your brand.

    • Beyond 24 hoursStories saved to the profile
    • Longer discoveryVisible for an agreed period

    Long-term Partnerships

    Recognition
    built over time.

    Build a regular presence on WATCH through ongoing publication of your supplied content. Combine posts, Reels and Stories around an agreed schedule.

    • Consistent presenceRegular placements over time
    • Flexible formatsPosts, Reels & Stories combined

    Current audience insights and partnership availability on request.

    A conversation worth having

    03 · Contact

    Let’s start
    a conversation.

    Thoughtful partnerships connect exceptional watches with people who appreciate them.

    Discuss a partnership.

    Tell us about your brand and the formats you're interested in. If you have a preferred timeframe, include that too.

    hello@watch.contact

    Brand partnerships & editorial enquiries

    Or find WATCH on Instagram